1930’s in Paris, France. The story starts with a man who is a patissier. He is struggling to create a new dessert recipe for women. One day, he falls asleep after staying up all night and dreams of the pastry world that looks like women’s heaven. He is floating above the ocean of tea and everything is reflected on the water. This fantastic view inspires him to create his delectable two sided cookie and to create a tea room for women who did not have such a place back then.
His name is Pierre Desfontaines, the owner of Ladurée. He first thought of taking two cookie shells and joining them with a delicious creamy ganache filling. This pastry is named Macaron, one of the most famous French desserts in the world.
In the night, while the patissier falls asleep, fairy dust of inspiration comes to the kitchen.
This scene helps to build the backdrop for the story. It has a function to connect the real world and the dream world. I trided to mingle realistic and magical looking into one scene.
The intensity of street lights is gradually decrease toward the edges of scene to focus more on the area around the kitchen window.
When the patissier falls asleep and travels his dream world, moonlight shines the kitchen and a small inspiration clues - macaron and golden flakes- are floating over his head.
In the morning, he wakes up and catches the idea of two shell macaron.
The kitchen is important for entire project, since I developed design language and initial mood from this scene.
Main assets designed to have a consistency in shapes - the curvy lines, and a feeling of macarons rounded-shape and smooth surface.
The patissier travels around his beautiful dream world and the reflected scenery inspired him to create two shell macaron.
First of all, I would avoid a generic pastry/candy world and wanted give a contrast between environments. This world is more feminine, calm, and surreal.
The key of the dream world is the inspiration of two shell macaron. To convey the idea ‘duality,’ I used reflectivity which also impacts on surreal looking.
Pierre is young and passionated patissier. He is the second cousin of the founder of Ladurée.
He works really hard to invent new dessert and finally meets the macaron in his dream.